Exterior Color Development

Waymo (OEM Collaboration with Geely)

2022-2024

Role: CMF Designer

Team: Sabrina Nassar, Nadia Mkatarian, Yi-Hui (Wolwold) Bruce-wen

This tea set took inspiration from Karkade (Egyptian Hibiscus tea) and rethought the experience of drinking it. Taking advantage of the tea's color and floral smell this set takes you closer to delicate floral experience.

Current Competitors

Exterior Design Market Research

Dominance of white exteriors
Brand color accents
Lack of distinctiveness

Opportunities for Waymo

Exterior Design Language

Distinctive Visual Identity

Adopt a unique color palette, creating a memorable visual identity to enhance brand visibility and recognition, Especially in urban environments.

Emotional Connection

Evoke positive emotions and create a sense of trust and safety through color treatment.

Competitive Advantage

Attract more attention from media, potential users, and stakeholders, boosting Waymo's market presence and brand equity.

Current Waymo Colors

Waymo One & Waymo Via

Fuji White

Atlas Blue

Stone Gray

Black

Ideation

Moodboard

Ideation

Moodboard